About this course
The Marketing and E-Commerce program enables participants to understand and apply e-marketing and e-commerce strategies efficiently. It combines theory and practice to create and manage effective online campaigns, analyse data to make informed decisions, and improve customer experience and loyalty to drive growth and profitability in digital business.
Program units:
- Unit 1 – Fundamentals of e-marketing; digital marketing strategies and plans.
- Unit 2 – Building e-commerce websites (platforms, UI design, security); managing digital content and SEO writing.
- Unit 3 – Digital advertising (Google Ads, Facebook Ads, organic vs paid, campaign analysis); affiliate and influencer marketing.
- Unit 4 – Data analytics and reporting (Google Analytics, e-commerce metrics); improving conversion rates, retention and automation.
- Unit 5 – E-marketing trends (AR/VR, market changes, global and emerging markets) and an applied workshop on a sample project.
Lessons include structured group activities. The course includes a pre-test, a post-test and a satisfaction survey.
This course is taught in Arabic. This English page is provided for reading only.
What you will learn
- Understand the fundamentals of e-marketing, including marketing models and frameworks
- Analyse an online business using SWOT (strengths, weaknesses, opportunities, threats)
- Explain the key differences between digital and traditional marketing and their impact on strategy
- Choose and use the right e-commerce platform for different types of business
- Write and implement e-marketing plans that match business goals
- Design user experiences that improve engagement and satisfaction on websites
Requirements
- No specialist background is required
- Basic computer and internet skills
- Ability to read and follow training content in Arabic (the language of instruction)
Who this course is for
- Marketing and sales staff
- Owners of small businesses and online stores
- Entrepreneurs planning to sell online
- Graduates who want to start a career in digital marketing
Request this course in English
If enough people ask, we will open a version of this course in English and let you know when it is available.
Curriculum
27 Lessons • 3 Quizzes
Course Content
الاختبار القبلي
-
الاختبار القبلي
الوحدة الأولى – المحور الأول: أساسيات التسويق الإلكتروني
الوحدة الأولى – المحور الثاني: استراتيجيات التسويق الرقمي
الوحدة الثانية – المحور الأول: إنشاء مواقع التجارة الإلكترونية
الوحدة الثانية – المحور الثاني: إدارة المحتوى الرقمي
الوحدة الثالثة – المحور الأول: تقنيات الإعلان الرقمي
الوحدة الثالثة – المحور الثاني: التسويق بالعمولة والتسويق المؤثر
الوحدة الرابعة – المحور الأول: تحليلات البيانات والتقارير
الوحدة الرابعة – المحور الثاني: تحسين معدلات التحويل
الوحدة الخامسة – المحور الأول: توجهات التسويق الإلكتروني
الوحدة الخامسة – المحور الثاني: ورشة نظرية وتطبيق المعرفة
التقييم الختامي
Instructor
Hasan Zeanabul
Reviews
Student Ratings & Reviews
FAQ
Who is this course for?
Marketing and sales staff, owners of small businesses and online stores, entrepreneurs who plan to sell online, and graduates starting a career in digital marketing.
Do I need previous marketing experience?
No. The course starts with the basics and history of e-marketing before moving on to digital advertising and data analysis. Basic computer and internet skills are enough.
Which tools does the course cover?
Tools such as Google Ads, Facebook Ads and Google Analytics, together with e-commerce platforms, search engine optimisation (SEO), automation and performance-tracking tools.
Is there practical work?
Yes. Lessons include group activities with clear objectives and steps, and the course ends with an applied workshop on a sample project.
How am I assessed?
With a pre-test at the start and a post-test at the end (30 true/false questions each, pass mark 60%), plus a short satisfaction survey.
What language is the course taught in?
The course is taught in Arabic. The English page is provided for reading only.
