What I will learn?

• Define selling and its types, and explain its role in business growth and profit.
• Distinguish direct from indirect selling and understand how selling relates to digital marketing.
• Practise the principles of ethical selling and build long-term customer relationships.
• Master planning and preparation for a sale and deliver persuasive presentations.
• Classify and analyse customer objections and apply strategies to answer them with confidence and professionalism.
• Use successful closing techniques and carry out post-closing follow-up.
• Apply the principles of consultative selling and build customised solutions that meet customer needs.
• Use customer-relationship-management (CRM) tools and social-media marketing to support sales.
• Manage negotiations effectively and reach agreements that benefit both parties.
• Measure sales performance with key performance indicators (KPIs) and draw up individual and group development plans.